Three and a half years ago, I went to Japan and had my first taste of Kinotoya’s BAKE cheese tart. My first reaction was: This got to be a hit in Indonesia. Most Indonesians love everything milky and cheesy, and this cheese tart would fit our tastebuds. So I took home 2-3 dozens of frozen BAKE cheese tart and gave them to a number chefs to replicate. No one succeeded, most likely because of the difference in ingredients.
Even when there are so many Japanese cheesecake in Jakarta at the moment, for me, BAKE—not available in Indonesia yet. Can someone bring them here, please?—still has a slight edge above the rest. Having said that, I applaud everyone who has brought other Japanese cheesecake brands or tried to recreate this menu. Any kind of effort to make Jakarta’s culinary scene more colorful is always appreciated.
Anyway. What is We Try Everything? We at Wanderbites always want to challenge our work, push our creative boundaries, and up the quality of our content. We’ve done the review route hundreds of times and made a number of lists that are hopefully helpful to you (check out here or here). Consider We Try Everything as a new kind of review. After all, what is the most valid way to compare products if not eating all of them in one go?
For those of you who are pressed on time (read: too lazy to read), scroll to the bottom of this article to directly watch the video.
So this was how We Try Everything: Best Japanese Cheesecake in Jakarta went. We invited random people via social media. On the day, eleven people came, six male and five female. We then bought nine Japanese cheesecakes available in the market right now, and everyone had a taste of everything. Then we voted. Each had to explain why that particular cheesecake was their pick. Here are the contenders for the best Japanese cheesecake in Jakarta: Tokiosei, Hokkaido Baked Cheese Tart, Hokkaido Baby, Ezo, Kibo, Fuwa-Fuwa, Uncle Tetsu, Pablo, and DORÉ by LeTAO.
The parameter was which cheesecake would you miss the most and come back for. There were three categories: tart (ones with crust), cake (no crust), and overall. Two names stood out in the tart category, Hokkaido Baked Cheese Tart and Hokkaido Baby. Voters liked the former because of the right milky quality to it, while the latter because of the golden-brown crust and not-too-sweet cheese fillings. Meanwhile, in the cake side of things, the votes were divided between the fluffy Uncle Tetsu, the molten Kibo, and the luxurious DORÉ. When asked once again to pick just one among all, Hokkaido Baked Cheese Tart and DORÉ won. People who voted for DORÉ appreciated the high quality ingredients and how the frozen fromage would turn into the perfect melting condition in their mouth.
Does this mean that those brands will be the ones who survive in the next 3-4 years? Maybe yes, maybe no. Natural selection will be the answer to that. Remember a year or two back when everyone started making cold-pressed juices? Look at how many have retired from the race. At the end of the day, how a brand responds to the market’s need is the most important thing. Trend may pass, but good quality products don’t lie.
We Try Everything: Best Japanese Cheesecake in Jakarta is not about finding the worst cheesecake, but knowing which one stands out above the rest. But keep in mind that a perfect food that can please every tastebud does not exist. In our results, there are always at least two that are neck and neck in each category. Taste is an individual preference, so when your brand doesn’t get any vote in We Try Everything, please don’t take it personally. Perhaps your market is simply different from our volunteers.
Let us know what you think about We Try Everything. We realize it’s not perfect, so any kind of feedback would be appreciated. Shout-out to anyone who would love to collaborate with us on the next episode of We Try Everything. Drop us a comment below or e-mail to firstname.lastname@example.org. Direct message on Instagram works too.
Being the research and data geek that we are, we’ve also done a one-week long online polling asking about your personal favorite. The results are in and here they are:
Apparently the results are not that much different from ours, except #TeamCake is winning. Most of you definitely have an appreciation for luxurious ingredients 😉
Not sure what we’re gonna try next, but for now, we’re happy to have done this. Please enjoy the video. See you next time!