Coffee Brew and Else. Coffee BAE. Trying saying that three times without smiling.
Despite the clichéd acronym that may amuse some, Coffee BAE PIK is a well-constructed cafe born from an understanding of what it wants and who is the target market. When others merely decide to open a cafe or coffee shop without an awareness of its audience, Coffee BAE does the opposite: See who the potential patrons are and make the most of that knowledge.
Look at the place, observe the menus. Everything feels just right for ibu-ibu arisan and millennial moms who love to hang-out together. Some require caffeine to function and a couple might need a smoke break every once in a while. A big part of these ladies simply want to eat (and take photos of the food), while the rest just want to have a good time.
Most of these ladies probably don’t care about the varieties of coffee brewing methods. V60 and Syphon are gone, replaced by a Drip Brew machine. What the machine does is making your coffee based on a preset determined by the barista, thus it still requires tasting and calibration beforehand. If the sound of an automated manual brew scares you a bit, there are espresso-based drinks as well.
Despite all of those, we can safely say that the coffee is proper. Hendri Kurniawan aka @kulikopi, the guy behind ABCD Coffee, is entrusted to be the consultant. While other places are racing to use the latest La Marzocco, Coffee BAE PIK operates with a Faema machine. They understand that at the end of the day, taste speaks for itself.
As Hendri is an architect, he has a grasp of parts of the cafe that can be highlighted, which corner needs an extra care to attract people’s attention. How to make a space different, so people will be compelled to take a shot. Not stopping at giving customers plenty of natural lights near the main entrance and the semi-mezzanine smoker-friendly second floor, there are the safety mirrors-adorned walls and Tokyu Plaza Omotesando Harajuku-style mirrors near the toilet. As of today, the designs are still half-way done. Watch out for improvements along the way.
The food department is taken care by Chef Antoine Audran, who’s also behind the menus of Potato Head’s Kaum. Here at Coffee BAE PIK, there’s nothing complicated about the food. Expect the usual comfort food such as burgers, steak, pasta, and Eggs Benedict. A couple dishes that we’ve tried are well-prepared, but you can most likely get more value for money at other places. As for dessert, if you like Cultivate’s creations, you’re in for a real treat. We’re a huge fan of its signature Mango Sticky Rice and Deconstructed Pina Colada.
With the trifecta of coffee, food, and dessert, plus an understanding of the market, Coffee BAE has what it takes to be a strong contender in PIK’s diverse cafe scene. Currently Coffee BAE is being super chill and low-key about everything, not even a signage in front. The people behind it know they are good, and that’s all that matters.