If we take a step back and take the time to observe the stories of many successful food place, we will start to see connecting dots and overlapping patterns. One of them is signature dish, and I don’t think I will ever get bored in promoting how significant it is. It’s the sugar that attracts the ants. It’s a woman’s specific appeal that gets a man hooked.
Have you ever been to a restaurant just for a plate of dessert that you really love?
Have you ever traveled so far just for that talk-of-the-town burger?
Have you ever waited in a queue just because you can’t not have your favorite meal?
If you answered yes to one of them, then you would probably know how I feel to this humble bakery in The Castro area, San Francisco. This ‘rainbow’ area is fascinating because it is vibrant with so many colors, and is decorated with stylish shops and bars, not to mention the old Victorian houses.
Thorough Bakery is one of the magnets that pulls me to this area. As you might have noticed, I’m such a sucker for patisserie. I searched on Yelp on what could accommodate my craving and discovered Thorough Bakery. Man, I made the right choice.
I would definitely come back here just for the Almond Croissant. It is beyond any croissant that I have ever tasted before. The best almond croissant I’ve ever tasted. Hands down. If you drop by here, you’ll see that among other pastries, it is the fastest item to run out. Almost every table here will take an almond croissant with them.
One bite, and I bet your current threshold for good croissant will be raised to a few bar higher.
Underneath the textbook-perfect flaky, crunchy exterior of the croissant is a hidden layer that gives a sweet caramel-like flavor. Take a closer look and you’ll notice that is is also topped with some sort of sugar icing. All of those are completed with the burnt-smelling almond. One bite, and I bet your current threshold for good croissant will be raised to a few bars higher. Have it warmed, and another bar is yet again, raised.
It is one of those things that I miss the most from the whole #WanderUS trip. And I blame Leia (that’s how I name my NX300) for taking such pretty shots that make me drool. I myself can’t help it. If you know any good almond croissant in Jakarta, do let me know!
Coming back to where we started, that’s how powerful a signature dish can be. If you allow me to take it to the extreme, learn from Rotiboy. One product. One price. Look at how many branches they have. And there’s no sign of stopping.
In the meantime, let me know which menu from which food place that gets you coming back for more. Tweet me at @Wanderbites.
Thorough Bread & Pastry
248 Church Street,
(Between 15th Street & Market Street)
Tue – Sat: 7AM – 7PM
Sun: 8AM – 6PM
Facebook: Thorough Bread & Pastry